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Unlocking Tomorrow’s Potential: Introduction to Srijan Sanchar

Srijan Sanchar stands at the forefront of India’s innovation ecosystem as a catalyst that transforms ideas into action. Guided by the belief “Innovations Are Ideas in Action”, Srijan Sanchar works across the full innovation continuum—spanning creativity, problem framing, technology development, entrepreneurship, and ecosystem building. Its work is rooted in the conviction that innovation must be democratized, distributed, and deeply contextual, especially within the diverse economic, social, and cultural realities of India.

Purpose and Positioning

Srijan Sanchar is an innovation‑focused organization dedicated to fostering holistic innovation and entrepreneurship. It operates as a bridge between academia, industry, government, startups, and communities, enabling structured pathways from insight to implementation. Unlike conventional incubators or contest‑based innovation models, Srijan Sanchar emphasizes systemic, crowd‑driven, and cluster‑based innovation, ensuring that ideas are not only generated but translated into scalable outcomes.

Core Areas of Work

1. Industry–Academia Collaboration

Srijan Sanchar plays a strategic role in strengthening industry–academia interfaces. Through formal MoUs with universities such as Maa Shakumbhari University, Sanskriti University, CCS University Meerut, AKTU Lucknow, and others, it enables industries to upgrade R&D, design, and innovation capabilities. These collaborations extend to public sector and private enterprises including Scooters India Limited and Central Electronics Limited, creating practical, problem‑driven research and technology development pipelines.

2. Crowdsourcing and Innovation Platforms

At the heart of Srijan Sanchar’s approach is its digital innovation platform (www.srijansanchar.com), designed for end‑to‑end ideas management. The platform enables organizations and regions to frame challenges, invite solutions, evaluate ideas, reward contributors, and support venture creation. Participants register as ideators, problem solvers, mentors, or solution seekers, enabling both targeted expertise matching and open innovation challenges at scale.

3. Innovation Challenges and Events

Srijan Sanchar has conceptualized and executed a wide range of crowdsourced innovation challenges, including: - Nagar Navrachna (City Innovation Challenges) across cities such as Nagpur, Jaipur, Vrindavan, Mathura, Jabalpur, Meerut, Gwalior, and Varanasi. - Sector‑specific challenges covering waste‑to‑wealth, sustainable living, mobility, packaging, emerging technologies, and the Indian toy industry. - Flagship initiatives like the Aksavati ToyBiz Innovation Challenge, co‑organized with The Toy Association of India.

These challenges surface local intelligence, unlock hidden capabilities, and translate civic and industrial problems into innovation opportunities.

4. One Cluster One Focus Framework

A distinctive original contribution of Srijan Sanchar is the One Cluster One Focus framework. This approach enables cities and regions to identify and build upon their physical, social, economic, cultural, and intellectual strengths to create focused innovation and manufacturing niches. The framework has been applied to clusters such as Meerut (sports goods), Saharanpur (furniture and woodcraft under ODOP), Gwalior, and Varanasi, aligning local capabilities with national development priorities.

5. Centers of Excellence and Incubation

In collaboration with academic and industry partners, Srijan Sanchar has established Centers of Excellence in areas including Extended Enterprise Innovation, Frugal Innovation, New Product Development, Wellness, and Electro Optics. These centers follow a “discovery with delivery” philosophy and are linked to a networked incubation mechanism (Srijan Samarthan) to support idea maturation, validation, and commercialization.

6. Training, Workshops, and Pedagogy

Srijan Sanchar has conducted hundreds of workshops across institutions, industries, and government bodies. Its learning design is distinguished by active and embodied pedagogies, integrating storytelling, toy based learning, visualization, sketching, origami, movement, music, role play, and autoethnography. These methods cultivate innovation mindsets rather than rote skills, enabling participants to think systemically and creatively.

Proprietary Methodologies

Srijan Sanchar has developed a portfolio of original innovation and problem solving methodologies, including: - Multiple Perspectives through Multiple Analogy - Holonomic Duals Based Problem Solving - Creativity of Constraints – S Curve to J Curve Transition – Multi Perspectival SWOT Analysis

These tools support deep reframing, breakthrough thinking, and transformational learning across domains.

Thought Leadership and Strategic Vision

Originality and Thought Leadership Evidenced Through Blogs and Content

Srijan Sanchar’s originality and thought leadership are most clearly articulated through its extensive body of blogs, essays, and reflective writings. These are not promotional narratives but conceptual explorations and framework-building texts that seek to redefine how innovation, learning, and development are understood in the Indian and Global South contexts.

A defining characteristic of these writings is their systems-level orientation. Rather than focusing on isolated technologies or startups, the blogs consistently examine innovation as an emergent property of interactions among people, institutions, constraints, geographies, and narratives. This positions Srijan Sanchar closer to a thought laboratory than a conventional innovation facilitator.

Key evidence of originality and leadership from blog content includes:

Innovation as a Cognitive and Cultural Process: Blogs such as “Engineering Transformative Learning Through Narrative”, “Advancing Story-Based Pedagogy”, and “Toy-Based Pedagogy as a Living Learning System” present learning and creativity as living systems shaped by stories, artifacts, play, and embodiment. This work goes beyond instructional design to propose a new epistemology of learning, where meaning-making precedes skill acquisition.
Reframing Open Innovation: Articles like “Why Open Innovation in India Needs a New Approach” challenge contest-driven and surface-level models of open innovation. Srijan Sanchar introduces Very Large Scale Innovation (VLSI) as a mature evolutionary stage—where extended enterprises, cities, and clusters collaborate continuously rather than episodically. This reframing is original in its emphasis on depth, continuity, and ecosystem memory.
Constraint-Driven and Frugal Innovation Philosophy: Several blogs emphasize that innovation thrives under imperfection and limitation. Drawing metaphors from art, cities, and everyday Indian contexts, these writings articulate the principle that constraints are not barriers but design materials. This philosophical stance underpins Srijan Sanchar’s work in frugal innovation, sustainable living, and bottom-of-the-pyramid problem solving.
Reimagining the Geography of Innovation and AI: Blog discussions on the geography of innovation and the evolution of large language models question static, hub-centric views of technological leadership. Srijan Sanchar advances the idea that innovation geography is fluid, shaped by collective intelligence, digital platforms, and localized specialization. This perspective is particularly relevant to the future of AI, where value creation can be distributed rather than centralized.
Integration of Ethics, Society, and Technology: Across its writings, innovation is repeatedly framed as a moral and societal act, not merely an economic one. The blogs reflect concern for sustainability, inclusion, urban livability, and cultural continuity—positioning innovation as a means for maximizing collective good rather than narrow competitive advantage.

Taken together, Srijan Sanchar’s blog corpus demonstrates thought leadership through original frameworks, interdisciplinary synthesis, and future-oriented questioning. These writings function as immediately applicable assets for R&D strategy, cluster development, pedagogy design, and public policy modeling, while simultaneously contributing to the broader discourse on how innovation should evolve in complex, resource-constrained societies.

Very Large Scale Innovation (VLSI)

Srijan Sanchar is a leading advocate of Very Large Scale Innovation (VLSI)—an advanced form of open innovation based on Extended Enterprise ecosystems. VLSI connects suppliers, customers, startups, researchers, investors, governments, and communities to accelerate discovery, reduce time-to-market, and uncover unexpected resources and ideas.

Reimagining the Geography of Innovation

Challenging hub-centric models of innovation, Srijan Sanchar promotes a distributed, inclusive geography of innovation. Drawing inspiration from thinkers such as Edward Glaeser, it views cities and clusters as negentropic structures—spaces where diversity, constraints, and interaction generate new value. This philosophy underpins its work on ODOP, post-COVID relocation strategies, and the decentralization of AI and advanced manufacturing capabilities.

Pedagogical Innovation

Through sustained work on story‑based and toy‑based pedagogy, Srijan Sanchar positions learning itself as an innovation system—living, narrative‑driven, and transformative rather than instructional.

Networks, Partnerships, and Impact

Srijan Sanchar maintains an extensive collaborative network spanning universities, industry associations, PSUs, startups, and international partners across the UK, Japan, Russia, ASEAN, and beyond. Its interventions have contributed to revitalizing traditional industries, advancing green and frugal technologies, strengthening the Indian toy ecosystem, and enabling sustainable living initiatives.

Contact

Website: www.srijansanchar.com
Email: leadenabler@srijansanchar.com
Mobile: +91 9960964356 | +919910487329

Srijan Sanchar inspired by the vision “Innovations Are Ideas in Action” is a leading organization in the field of innovation covering the entire continuum from creativity to entrepreneurship. Srijan Sanchar is leader in Industry academia collaboration . Srijan Sanchar is working with a number of industries to upgrade their research and design capability through collaboration with appropriate academia.

Democratizing innovation

With firm belief that ideas can make a difference Srijan Sanchar is now empowering everyone with the capabilities of crowd sourcing . Using the Innovation infrastructure of Srijan Sanchar any can leverage from wisdom of the crowds by seeking ideas from the anyone and everyone . The full power ideas management system from framing a challenge , inviting solutions , spreading the word , evaluating the ideas , rewarding good ideas to building enterprises based on those ideas through start up is now available to , corporates , msmes , colleges , government bodies , industry associations and individuals .

Redefining Geography of Innovation

Srijan Sanchar is involved in developing future vision for cities like Meerut , Gwalior , Varanasi and others through large scale interactive process using the framework of One Cluster One Focus .

Spreading the word

In order to deepen understanding of the innovation ecosystem Srijan Sanchar has pioneered spreading knowledge of creativity, innovation and entrepreneurship, amongst stakeholders. Srijan Sanchar has devised structured inputs through innovative and effective pedagogy. Srijan Sanchar has conducted hundreds workshops on creativity, innovation, entrepreneurship and incubation in multiple institutions, research organizations, Universities, industries, government departments, schools etc. Its Unique methodology is based on active learning states and encompasses a number of techniques like visualization, autoethnography, modeling, modular origami, movement, dance, sketching, optical illusions, music enabled learning , use of artifacts and role play. Srijan Sanchar has developed the technique of Multiple Perspectives through Multiple Analogy

Democratizing innovation

Redefining Geography of Innovation

Srijan Sanchar is involved in developing future vision for cities like Meerut , Gwalior , Varanasi and others through large scale interactive process using the framework of One Cluster One Focus .

Spreading the word